writing- yeah, it's actually kind of important

So, the professor of one of my classes wrote a textbook. A incredibly educated individual in his realm, his knowledge far exceeds my expectations for a teacher of an entry level elective. The fact that he's personable and funny also works in his favor; my point here being I maintain no qualm with the individual. Now, back to the textbook- it's not published yet, so he provides a draft of each chapter to students in the class via an online administration tool. I've read two chapters of the book thus far, and I pity its future editor. Littered with passive voice and cliches, reading it presents a unique and boring obstacle for a student whose major essentially consists of learning how to write in a manner that won't put your readers to sleep or into a coma. I should mention the first and second chapters of the book brazenly insult journalists and the media, who frankly comprise a group of some of the best writers out there.

As I have learned in my tenure in UGA's PR program, writing essentially constitutes the basis of PR. Communication in the form of the written word requires time and study. Good writing often proves a rare find, and bad writing usually floods in superfluously.

As for the the media- traditional and nontraditional- they play a huge role in the overall function of society; bringing issues of concern to the forefront of public attention. They create forums for public discussion of political and societal issues. And their PR counterparts assist journalists of all kinds in discovering the important information they need to present a fair and balanced perspective. I think I could even get some English majors in on this, after all, it drips with irony- insulting journalists through poor writing.