all things considered, i do love fashion

So fashion PR could be my calling. I have always loved clothes. And shoes. And jewelry. And purses. And you get the idea. Even as a little girl, I'd be ready to leave the house and decide my outfit just wasn't quite right, so I'd dash back upstairs and put together a completely new look. As you probably guessed, it drove my parents crazy.

Now as a college senior, exploring the realm of PR niches, my professor introduced me to the world of fashion PR and fashion blogs. I must say, I'm smitten. Check out PR Couture, if you haven't already. They recently did an interview with Najwa Moses, who writes her own fashion blog, and she made the coolest comment on the difference between fashion and style. My What-Not-to-Wear-addict self loves this distinction. She talked about how "fashion" is really the industry- designers, runways, etc.- whereas "style" comes naturally. She's totally right, and like she said-stylish people just know how to dress themselves to look fabulous, whatever the season's trend.

This makes me think back to a job opening I saw in fashion PR, and I started to wonder whether I'm actually stylish enough for a career in that industry. I've always felt like my style is unique, and thanks to Najwa Moses' great advice, I can take confidence in my stylish self. I mean, I already put so much time and effort in on the style front anyways, since I love it, why not consider incorporating it into my career too?

someday my toaster will read me the news

A few months ago, my 17-year-old brother stood in line all night to ensure he was one of the first owners of the long-awaited Nintendo Wii. If you have not yet had a chance to dabble in the excitement of this interactive gaming system, I recommend you give it a try. My brother conned his non-gaming sister who barely knows which way to hold the controller into playing one day, and to my surprise I found it quite fun. For me, Wii bowling proved more fun than actual bowling, probably because I seemed slightly better at it than when I bowl in real life.

Last week, MediaPost's Marketing Daily published a very interesting article about Nintendo's Wii. According to the article, Nintendo plans to make news from AP available through the Wii. To me, this sounds like an avenue to entice tuned-out youths to get into the news. Although definitely not foolproof, I think those of us in the communications field need to acknowledge new, innovative ways of getting our message across to our publics. We know that if you want to want to reach your audience, you must go to them- relying on them to find to you usually fails to achieve much success. So if our audiences start TiVoing through commercials and watching YouTube rather than the news, we will just need to upload our message to YouTube to keep up.

For a communications profession like public relations, this translates into message appeal. Obviously your message itself must appeal to your audience, but you reach your audience more successfully if your message comes though an appealing medium as well. In the case of those crazy young whippersnappers, they might actually read it.